Marketing CRM
Lead source attribution, campaigns, client segmentation, and upsell opportunities
Lead Sources — YTD
Referral — Client18 leads (38%)
Referral — Architect/Gen Con11 leads (23%)
Outbound Call9 leads (19%)
Walk-in5 leads (11%)
Digital / Website3 leads (6%)
WhatsApp Inquiry2 leads (4%)
Active Campaigns
Q2 Access Control PushActive
Outbound6 leads2 converted₱4.8M revenue
SM Mall CCTV Upgrade DriveActive
Referral3 leads1 converted₱1.4M revenue
Fire Safety Awareness — F&B SectorActive
Digital4 leads1 converted₱2.3M revenue
BIR Season POS PromoCompleted
Digital8 leads3 converted₱1.1M revenue
Client Segments by Product Ownership
| Segment | Clients | Avg Deal Value | Next Best Offer |
|---|---|---|---|
| Full Suite (CCTV + AC + POS + Bio) | 3 | ₱2.5M+ avg deal | |
| CCTV Only | 4 | ₱760K avg deal | → Access Control |
| POS Only | 3 | ₱420K avg deal | → CCTV + Biometrics |
| CCTV + POS | 2 | ₱1.2M avg deal | → Access Control |
| New / No System | 3 | Prospect | → Full Suite |
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AI Upsell Opportunities
AI-DetectedPages Food Groupcurrently: CCTV + POS
→ Access Control~₱890,000
80% of F&B clients with CCTV add access control in Year 3
85%
confidenceMary Grace Cafécurrently: CCTV + POS
→ Biometrics~₱520,000
Multi-outlet F&B chain — payroll integration via biometrics
72%
confidenceTaters Entertainmentcurrently: CCTV + POS
→ Access Control + FDAS~₱1,200,000
Cinema venue requires fire code compliance upgrade by Dec 2026
68%
confidenceRobinsons Galleria Cebucurrently: CCTV only
→ Structured Cabling Upgrade~₱640,000
Aging CAT5 infrastructure, upgrading tenants require CAT6
61%
confidence